![]() Suggested Read: Google My Business Analytics: Understand Every Metric You also can track voucher code on GMB posting only if the code was added to a post & people visit your business or make a virtual purchase with that code. Further, you can also use URL tagging/UTM codes to get insights on customer behaviors and the actions on a CTA on a post. GMB offers native reports on the number of views and clicks on your post. Even if the prospects do not have any idea what to look for, they get acquainted with the business & learn what the business is offering.īased on the type of your business, you now have more possibilities to leverage the use of GMB:Ĭorporations announcements for new products launch or any award wins or any forthcoming events.Īn e-commerce site can leverage Google my business posts for new products or showcase their top-selling products.Ī restaurant or bar could share daily specials or a special menu, opening-closing hours, happy hours, or any required information. ![]() GMB posts are an excellent way to display the USP of your business as 82% of people use GMB posts to find local business information. Google my business posts on events are removed after the event date. ![]() Google reviews the post seven days after the initial publishing. GMB posts expire after a week, so you need to update the posts at a regular interval. Suggested Read: How To Manage Google Reviews For Multiple Locations Duration Of Google My Business Posts Up to a maximum of 10 posts can appear in a scroll-through carousel within the GMB knowledge panel. Furthermore, it empowers users to add a clickable call to action button and a date range specifically for events. The allowed length of the post is up to 300 words. Later its uses were expanded to businesses. Google my business posts initially appeared in 2016 for use by US presidential candidates. Posting on Google My business is for the prospects who are already looking for you, unlike the prominent social media platforms. Google posts empower the owner of the GMB profile to post content straight to the search engine results pages. Google my business posts are a feature introduced by Google allowing brands & businesses to communicate with their customers directly.
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