We developed an app called Tudder, or ‘Tinder for Cows’, as part of a Valentine’s Day-focused media campaign. So we knew, if we pitched it right, a funny and good-natured campaign would go down well. So, Hectare wanted to communicate that farming can and should be a profitable business, and to position online livestock trading as a step towards a profitable industry.įarmers like a laugh, as long as it’s not at their expense. They’re often family-centric and are under a lot of pressure. To gauge international appetite for online livestock trading in key markets (US, Europe and Australia)įarms represent an important and extremely diverse part of the UK SME landscape.To grow subscribers to the SellMyLivestock platform.To raise awareness of the opportunities and benefits for farms to trade livestock online.Thinking that perhaps goes against traditional ideas around farming and agriculture. But it also wanted to show the wider public that, contrary to popular opinion, technology and intelligent data use is crucial to modern farming. Hectare wanted to talk to farmers, encouraging them to trade livestock online, and in doing so grow subscribers to SellMyLivestock. They’re also better able to track and monitor livestock breeding patterns, ensuring that gene pools remain healthy. Its SellMyLivestock platform allows users to find and trade breeding animals, such as cattle and sheep, online.īy using data and technology, farmers are able to reduce personal cost and emissions spent travelling long distances. Hectare Agritech is a fast-growing start-up focused on transforming the way farmers buy, sell and pay for their produce.
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